You are not signed in.
Head of Games B2B
Monday 10th September 2018
Share this article
Companies in this article
Jagex Games Studio
Runescape developer and publisher Jagex posted revenues of £84.9 million in its last financial year, a rise of 14.2% year-on-year.
Profit is up 51% to £43.5 million, making it the best performance in the company’s 18-year history.
The success has been driven by an upturn in popularity of the company’s RuneScape games, which are enjoying their highest subscriber numbers in seven years. RuneScape has now exceeded lifetime revenues of $1 billion, and over 260 million people have signed-up to the game through the course of its history, the company states
Jagex CEO Phil Mansell
“2017’s growth came from focusing on nurturing our RuneScape communities and finding innovations that keep long-established games fresh and exciting for all types of players,” Jagex CEO Phil Mansell tells Gamesindustry.biz. ”We’ve talked about our living games vision that’s driving Jagex’s future. The heart of that vision, and where we focus the most, is creating deep engagement between our millions of players and our games. The financials are the consequence of our players enjoying and valuing that engagement.
“We put a lot of attention into game features and community engagement activities that promote long-term player retention and high rates of return from lapsed users. For example, in 2017 we stepped up our investment in livestreaming and esports, with the RuneScape franchise becoming a top 15 ‘most popular’ title on Twitch and players streaming 16 million minutes of content.”
In the shot-term, RuneScape will continue to be the primary driver of Jagex growth, with the new versions for mobile of both the main game and its Old School variant set to play a major role.
“Our RuneScape games are robust foundations for our business with many opportunities for further growth, especially as the games transition to cross-platform with their upcoming mobile releases,” Mansell adds. “We’ve just gone live with pre-order and pre-registration on the App Store and Google Play, ahead of an expected launch on 30th October.
“Just as important is investment in long-term growth. 2017 saw the initial stages of sustained investments across our current games, new games and strengthening our publishing capabilities and technology, and these investments will increase for 2018 and beyond. We continue to build our publishing apparatus, so that we have expertise and experience on hand to launch and sustain multiple titles in the coming years. That’s particularly important around the introduction of Jagex Partners, as we provide publishing and operational services for live games from other studios.
“This is all part of a multi-year investment plan to drive long-term growth, following our three strategies of expanding the RuneScape universe, creating new living games, and third-party live game publishing. This year, we’ve overhauled our publishing division, strengthened marketing and other product functions through adding talent and training, and all while expanding on the player engagement and empowerment that we have nurtured to date.”
Jagex has invested in publishing and new games before, and to mixed results. Indeed, Mansell had previously suggested this led to the company losing focus on its RuneScape business. So what’s the plan to ensure that doesn’t happen again?
“We will scale with content and partnerships,” he answers simply. “Success won’t be achieved by cannibalising existing teams so instead we make best use of the institutional experience within Jagex and we’re building and hiring teams around projects without compromising in any way the growth and integrity of our existing set-up. We’re committed to investing in our RuneScape games so they can will be healthy for the very long term, and more importantly reinvesting in its continued success – that means growing the teams and delivering richer content delivered on a regular basis.”
Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox.
MMO developer’s Chris Pfeiffer and Melvor Idle creator Brendan Malcolm discuss Jagex’s latest publishing partnership
By James Batchelor
Update: Jagex reversed its decision, saying it’s now "exploring options" to work with Runelite HD creators
By Marie Dealessandri
Lead Learning Game Designer (Fully remote in the UK or Greece)
Gameplay Programmer – Europe – ˆ60,000
Marketing Analyst (Monetization) – Casual & Social Casino Games – Hybrid/London, UK – Permanent
Sign in to contribute
Need an account? Register now.
Latest articles from our team
TinyBuild’s complementary acquisition of Versus Evil
Games of previous years | Games of the Year
Shortages amid record sales: Consumers face a frustrating Christmas | Opinion
Head of Games B2B
Nintendo Switch, PlayStation and Call of Duty dominate November 2021 | UK Monthly Charts
Unpacking | Games of the Year 2021
Warframe and the secret of longevity
Jeaneane Falkler appointed president of Technicolor Games | Jobs Roundup
EGX Birmingham 2021
3rd Mar 2022 – 5th Mar 2022
NEC, Birmingham, United Kingdom
22nd Sep 2022 – 25th Sep 2022
ExCeL, London, United Kingdom
Zach Mitchell Wood posted a comment in
Report: Wildlife Studios investigation reveals “culture of moral harassment”
Chris Payne posted a comment in
Ubisoft staff “don’t understand” company’s new NFT scheme
Peter Bond posted a comment in
Gary Bowser changes plea to guilty in Team Xecuter piracy case
You are not signed in.